Privacy Policy

Effective Date: 06/08/26

This Privacy Policy explains how this website collects, uses, protects, and shares information when you visit, interact with, submit forms, make purchases, use online services, or otherwise communicate through this website.

By using this website, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use this website.

Information We Collect

We may collect information that you provide directly, information collected automatically through your browser or device, and information collected through third-party tools used to operate, secure, analyze, and improve this website.

Information you may provide directly includes your name, email address, phone number, mailing address, billing address, shipping address, company name, account information, form responses, messages, appointment requests, order details, payment-related information, uploaded files, survey responses, support requests, newsletter signups, and any other information you choose to submit.

Information collected automatically may include your IP address, browser type, device type, operating system, approximate location, pages visited, time spent on pages, links clicked, referring website, search terms, session activity, scroll activity, button clicks, form interactions, shopping cart activity, checkout activity, performance data, security logs, error logs, and other technical information.

How We Use Information

We may use collected information to operate this website, respond to inquiries, provide customer service, process orders or requests, send confirmations or transactional messages, manage appointments or bookings, improve website performance, analyze visitor behavior, understand which pages or services are most useful, prevent fraud, protect against spam or abuse, secure the website, measure advertising performance, improve marketing, comply with legal obligations, and enforce applicable terms or policies.

We may also use information to improve products, services, website content, website layout, accessibility, usability, security, and overall user experience.

Cookies and Tracking Technologies

This website may use cookies, pixels, scripts, tags, server logs, local storage, session storage, and similar technologies. These technologies help the website function properly, remember preferences, secure user sessions, prevent fraud, analyze traffic, measure performance, and support advertising or marketing.

Cookies and tracking technologies may be used for the following purposes:

Strictly necessary functions, such as website security, login sessions, form protection, shopping cart functionality, checkout, payment security, fraud prevention, bot protection, consent storage, and load balancing.

Analytics and statistics, such as understanding how visitors use the website, which pages are viewed, how long visitors stay, how users interact with content, and how the website can be improved.

Marketing and advertising, such as measuring ad performance, tracking conversions, building audiences, retargeting visitors, limiting ad fraud, and improving the relevance of advertising.

Functional features, such as embedded content, maps, videos, live chat, accessibility settings, saved preferences, forms, and other enhanced website features.

You can control cookies through your browser settings and, where available, through the cookie consent banner or privacy settings on this website. Blocking certain cookies may affect how the website functions.

Google Analytics

This website may use Google Analytics to collect information about how visitors find and use the website. Google Analytics may collect information such as pages visited, time spent on pages, device type, browser type, approximate location, referring websites, links clicked, events, conversions, and other usage data.

Google Analytics may use cookies and similar technologies to distinguish users, measure sessions, analyze traffic, and generate reports. This information helps us understand website performance, improve content, identify technical issues, and make better decisions about website updates and services.

We do not intentionally send names, email addresses, phone numbers, payment details, or other directly identifying personal information to Google Analytics.

Where required by law, Google Analytics will only be used after the appropriate consent has been provided.

Google Tag Manager

This website may use Google Tag Manager to manage website tags, scripts, analytics tools, advertising tools, consent settings, conversion tracking, and other third-party integrations.

Google Tag Manager helps control when and how other tools load on the website. The data collected depends on the specific tags and tools configured through Google Tag Manager, such as Google Analytics, advertising pixels, conversion tags, Microsoft Clarity, or other analytics and marketing tools.

Where required, Google Tag Manager may be configured to respect consent choices before loading analytics, advertising, or marketing technologies.

Microsoft Clarity and Microsoft Advertising

We partner with Microsoft Clarity and Microsoft Advertising to better understand how visitors use and interact with this website. These tools may capture behavioral metrics, heatmaps, click tracking, scroll tracking, session replay, page interactions, device information, browser information, approximate location, and other website usage data.

We use this information to improve the website, enhance user experience, troubleshoot issues, understand visitor behavior, improve products or services, detect fraud or abuse, improve security, measure advertising performance, and market products or services more effectively.

Website usage data may be captured using first-party and third-party cookies and other tracking technologies. Microsoft may collect and use this data in accordance with the Microsoft Privacy Statement.

By using this website, you acknowledge that this website and Microsoft may collect and use website usage data as described in this Privacy Policy. Where required by law, Microsoft Clarity and Microsoft Advertising will only be used after the appropriate consent has been provided.

Cloudflare Analytics, Security, and Performance

This website may use Cloudflare services to improve website speed, reliability, security, caching, DNS performance, firewall protection, bot protection, DDoS protection, rate limiting, traffic analysis, and website availability.

Cloudflare may process technical information such as IP addresses, request headers, browser information, device information, URLs requested, security events, firewall events, bot scores, traffic logs, and similar technical data. This information is used to deliver, optimize, and protect the website.

This website may also use Cloudflare Analytics or Cloudflare Web Analytics to understand website traffic, performance, and usage patterns. Cloudflare security features may use cookies or similar technologies that are necessary to identify trusted traffic, detect bots, manage security challenges, prevent abuse, support rate limiting, and keep the website available.

Because Cloudflare security cookies are generally required for website security and performance, they may be considered strictly necessary.

Forms and User Submissions

If you submit a form, request information, sign up for updates, request support, apply for a job, book an appointment, submit an order, or otherwise communicate through this website, we may collect and use the information you provide to respond to you, complete your request, provide services, maintain records, prevent spam, and improve our operations.

Form submissions may include your name, email address, phone number, message content, IP address, browser information, time of submission, uploaded files, and other information you choose to provide.

Form submissions may be processed through website plugins, email services, CRM systems, spam protection tools, hosting providers, or other third-party service providers.

Payments, Orders, and Transactions

If this website offers purchases, donations, subscriptions, bookings, or online payments, payment and transaction information may be collected and processed by third-party payment providers. These providers may collect billing details, payment method information, transaction identifiers, fraud prevention data, and related payment information.

This website does not intentionally store full credit card numbers unless clearly stated and handled through a secure, compliant payment system.

Order-related information may be used to process payments, fulfill orders, provide receipts, calculate taxes, prevent fraud, process refunds, manage customer service, and maintain business records.

Shipping and Fulfillment

If this website offers physical products or mailed items, shipping and fulfillment information may be shared with carriers, fulfillment providers, label providers, warehouse systems, or logistics tools.

This may include name, shipping address, phone number, email address, order details, package information, tracking information, delivery status, and related fulfillment data.

Email and Marketing Communications

If you sign up for emails, newsletters, promotions, updates, or marketing communications, we may use your contact information to send relevant messages.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting the website owner through the contact information available on this website.

Even if you unsubscribe from marketing emails, you may still receive transactional or service-related messages, such as receipts, confirmations, account notices, password resets, order updates, support replies, security notices, or legal notices.

Security and Fraud Prevention

We may use security tools, firewalls, spam filters, malware scanners, login protection, CAPTCHA or challenge tools, server logs, monitoring systems, and other technologies to protect this website and its users.

Security-related information may include IP addresses, login attempts, blocked requests, firewall events, user agent strings, suspicious activity, form submission patterns, and other technical data.

This information is used to detect, prevent, and respond to spam, fraud, abuse, bots, malware, unauthorized access, attacks, and other security risks.

Third-Party Services

This website may use third-party services to operate, host, secure, analyze, advertise, improve, or provide website functionality.

These services may include analytics providers, advertising platforms, hosting providers, CDN providers, payment processors, shipping providers, email providers, form tools, CRM systems, spam prevention tools, security providers, booking tools, embedded content providers, social media platforms, and website plugins.

Third-party providers may process information according to their own privacy policies, terms, and security practices.

We are not responsible for the privacy practices of third-party websites or services that are not controlled by this website.

Embedded Content and External Links

This website may include embedded content or links from third-party websites, such as videos, maps, social media posts, payment pages, scheduling tools, forms, advertisements, or other external content.

Embedded content from other websites may behave as if you visited that third-party website directly. These third parties may collect data, use cookies, track interactions, and monitor your engagement with their content according to their own privacy policies.

If you click a link to another website, you should review that website’s privacy policy before providing any information.

How Information Is Shared

We may share information with trusted service providers and third parties when necessary to operate the website, provide services, process transactions, analyze performance, improve marketing, secure the website, comply with legal obligations, or protect rights and safety.

Information may be shared with hosting providers, website developers, analytics providers, advertising platforms, payment processors, shipping providers, email providers, CRM systems, security providers, cloud infrastructure providers, legal advisors, accounting providers, government authorities when required by law, or business successors in the event of a merger, sale, restructuring, or transfer of assets.

We do not sell personal information in the traditional sense of exchanging it for money. However, some privacy laws define “sale” or “sharing” broadly and may include certain advertising, analytics, or remarketing activities. Where applicable, you may have the right to opt out of certain advertising or data-sharing practices.

Data Retention

We retain information only as long as reasonably necessary for the purposes described in this Privacy Policy unless a longer retention period is required or allowed by law.

Retention periods may depend on the type of information, the reason it was collected, legal requirements, accounting requirements, tax requirements, security needs, fraud prevention needs, dispute resolution, customer support, business operations, and consent preferences.

Analytics data, form submissions, order records, security logs, email records, and consent records may each have different retention periods based on the systems used and the purpose of collection.

Data Security

We use reasonable technical, administrative, and organizational safeguards to protect information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

These safeguards may include SSL/TLS encryption, firewalls, Cloudflare security tools, access controls, password protection, two-factor authentication where available, malware scanning, backups, spam protection, monitoring, software updates, security logs, and limited access to personal information.

No website, server, storage system, or transmission method is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

International Data Processing

Information collected through this website may be processed, stored, or transferred in locations outside your state, province, country, or region. Third-party service providers may operate in different jurisdictions.

Where required by law, appropriate safeguards may be used for international transfers, such as contractual protections, data processing agreements, standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information. These rights may include the right to access, correct, delete, restrict, object to processing, withdraw consent, request portability, opt out of certain advertising or data sharing, limit use of sensitive personal information, or file a complaint with a privacy authority.

To exercise privacy rights, use the contact information, contact form, or privacy request method available on this website.

We may need to verify your identity before fulfilling certain requests. Some requests may be limited by legal, security, fraud prevention, accounting, or operational requirements.

California Privacy Rights

California residents may have additional rights under California privacy laws, including the right to know what personal information is collected, used, disclosed, sold, or shared; the right to request deletion; the right to request correction; the right to opt out of sale or sharing; the right to limit use of sensitive personal information; and the right not to be discriminated against for exercising privacy rights.

This website does not sell personal information for money. However, advertising, analytics, and remarketing tools may be considered “sharing” or “selling” under California law when used for cross-context behavioral advertising.

Where required, California residents may opt out through cookie settings, privacy settings, browser privacy controls, a “Do Not Sell or Share My Personal Information” link if available, or by contacting the website owner through the contact method available on this website.

European, UK, and International Privacy Rights

Visitors from the European Economic Area, United Kingdom, Switzerland, and other regions with similar privacy laws may have additional rights under applicable data protection laws.

Where required, this website will request consent before using non-essential cookies, analytics tools, advertising tools, session replay, heatmaps, or similar tracking technologies.

You may withdraw consent at any time through the cookie settings or privacy controls available on this website.

You may also have the right to contact or complain to your local data protection authority.

Sensitive Information

You should not submit sensitive personal information through this website unless it is specifically requested and necessary for the service being provided.

Sensitive information may include health information, financial account numbers, government identification numbers, precise geolocation, racial or ethnic origin, religious beliefs, political opinions, union membership, biometric data, sexual orientation, criminal history, passwords, or private credentials.

If sensitive information is submitted voluntarily, it may be processed only as necessary to respond to the request, provide the service, comply with legal obligations, or protect the website and its users.

Children’s Privacy

This website is not intended for children under the age required by applicable law. We do not knowingly collect personal information from children without appropriate consent from a parent or guardian.

If you believe a child has provided personal information through this website, please contact the website owner so appropriate action can be taken.

Automated Processing

This website may use automated tools for analytics, advertising, spam detection, fraud prevention, bot detection, security monitoring, traffic filtering, performance measurement, and personalization.

We do not intentionally use automated decision-making that produces legal or similarly significant effects without human involvement unless clearly disclosed and permitted by law.

Data Breach Notice

If we become aware of a data breach involving personal information, we will take reasonable steps to investigate, mitigate harm, secure affected systems, and notify affected individuals or authorities where required by law.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in technology, legal requirements, website features, business practices, or third-party services.

The updated version will be posted on this page. Continued use of the website after updates are posted means you acknowledge the updated Privacy Policy.

Contact

Questions, requests, or concerns about this Privacy Policy should be submitted through the contact information, contact form, or privacy request method available on this website.


Cookie Notice

This website uses cookies and similar technologies to operate properly, protect against fraud and abuse, analyze traffic, improve user experience, and support marketing. These technologies may include tools such as Google Analytics, Google Tag Manager, Microsoft Clarity, Microsoft Advertising, Cloudflare Analytics, and Cloudflare security services.

You can accept all cookies, reject non-essential cookies, or customize your preferences where cookie controls are available. Strictly necessary cookies may remain active because they are required for website operation, security, fraud prevention, checkout, login, consent storage, or similar essential functions.


Microsoft Clarity Disclosure

We use Microsoft Clarity and Microsoft Advertising to understand how visitors interact with this website through behavioral metrics, heatmaps, session replay, click tracking, scroll tracking, and related usage data. This helps improve website performance, usability, products, services, security, marketing, and advertising.

Website usage data may be captured using first-party and third-party cookies and other tracking technologies. By using this website, you acknowledge that this website and Microsoft may collect and use this data as described in the Privacy Policy. Where required by law, these tools will only be used after appropriate consent has been provided.

Contact Information

If you have questions about this Privacy Policy, please contact us at:

Email: dev@7mountainsmedia.com

Address: 115 W Main Street, Frankfort, KY 40601

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